How Revenue Tracking Works

Track which UGC content and products drive sales with three powerful attribution methods

Quick Answer

Product Tags let customers click products in UGC to shop. You see which products drive sales from each post.

Coupon Codes tie sales directly to creators. When customers use a creator's code, you know exactly who drove that sale.

Tracking Links monitor campaign performance across all channels.

1. Product Tags

What They Do
Make UGC shoppable and track which products customers want

Example:

Jessica posts a photo eating your Gluten-Free Corn Bread with Butter. You tag both products on her image.

Customer sees the post on your website

Clicks on "Corn Bread" tag

Product details appear, customer clicks "Buy Now"

Makes purchase for $45

What You See:

  • • Jessica's post generated $300 total
  • • $180 from Corn Bread (clicked 45 times)
  • • $120 from Butter (clicked 28 times)

💡 Best For: Understanding which products resonate in UGC and optimizing your product lineup

2. Coupon Codes

What They Do
Direct attribution to specific creators or campaigns

Example:

You give Jessica a unique code: JESSICA20

Jessica shares the code with her followers

Customer uses JESSICA20 at checkout

Order is automatically tied to Jessica's UGC

What You See:

  • • Jessica's code: 37 orders, $2,450 revenue
  • • Mike's code: 18 orders, $1,200 revenue
  • • Emma's code: 52 orders, $3,100 revenue

💡 Best For: Paying creators based on performance and identifying your top-performing ambassadors

3. Tracking Links

What They Do
Track campaign performance across emails, social media, and ads

Example:

Generate tracking links for your Fall campaign:

yourstore.com?utm_source=ugc&utm_campaign=fall2025

Share link in Jessica's bio, your email, and Instagram ads

Track which channels drive the most sales

What You See:

  • • Email campaign: 145 visits, 12 orders, $890
  • • Instagram: 892 visits, 45 orders, $2,340
  • • Creator bios: 423 visits, 28 orders, $1,560

💡 Best For: Optimizing marketing spend and understanding which channels work best

🎯 Use All Three for Maximum Insight

Complete View Example:

Product Tags:Corn Bread is your best-selling UGC product

Coupon Codes:Emma drives 2x more sales than other creators

Tracking Links:Instagram drives 3x more traffic than email

💰 Action:

Partner with Emma to create Instagram content featuring Corn Bread. Give her a unique code and track the results.

Quick Reference
MethodTracksBest For
Product TagsWhich products sell from UGCProduct insights
Coupon CodesWhich creators drive salesCreator ROI
Tracking LinksWhich channels work bestCampaign optimization